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About ZStrata

ZStrata was established in 1999 with a long term vision to be the leading systems technology provider to new online markets, accelerating their growth by providing a complete affordable solution to power online markets. We believe that there are core capabilities needed by all markets and that each market has unique needs that must be met. We have built MarketFronts to provide the core capabilities, and to be easily extended to meet a specific markets unique needs.

In addition to the creation of the MarketFronts Product Platform, ZStrata offers a few additional services:

  • Web Site Design/Development - ZStrata can deliver a new design for your site that reflects your qualities and capabilities, refine your current design or work with your graphic designers. We have expertise in all current technologies, from AJAX to Flash to Interactive 3D. We have built/designed almost every one of our client's websites.
  • eCommerce Solutions - Our experience in building transaction based marketplaces, enables ZStrata to successfully implement your ecommerce needs.
  • SEO, Search Engine Optimization - A good design is only half the battle. From website search engine submittals, ad word campaigns and full website "search engine efficiency" reviews, we've got you covered.
  • New Marketplace Development/Implementation - MarketFronts has been designed to support any product and we can customize it to fit your online products/marketplace. We encourage you to contact us to discuss new ideas and verticals.
  • Business and Technology Development - Many of our clients rely on us to be their Software Development "Department" and develop an ongoing business relationship.

Please contact us if you're firm is interested in updating your web presence or are considering just getting started.

 

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Management Team / Advisory Board

Team ZStrata provides deep technology and business insight from multiple industries.
We are proud to have an advisory board that brings additional expertise to the development of our business.

CEO and Founder, Thomas C. Gibson

Tom Gibson is senior business & technology strategist with extensive experience in large scale technology management. Recognized as a conceptual and creative thinker with the ability to link strategic business direction with technology, Tom has the rare ability to be a pragmatic visionary.

In his career with Morgan Stanley Dean Witter, and as Greenwich Capital Markets Chief Information Officer, Tom developed departments and organizations from the ground up and led in applying new technologies to real time front office trading systems.

Technology Development, Thomas H. Gibson

Tommy brings a unique combination of technology, creativity and extraordinary client relationship skills to ZStrata. He manages all of our technology development, and due to his natural skills with people and marketing is also involved in our sales and marketing strategy.

He has played a key role with every client beginning with Cantor Fitzgerald and eSpeed. Tom is particularly skilled at developing intuitive user interfaces, combining his artistic capabilities with attention to detail.

Tommy has a B.S. in Computer Science from CW Post / Long Island University. A talented musician, he also has a degree in audio engineering from the Institute of Audio Research, NY.

Creative and New Media, Paul R. Hollett

Paul is a pioneer in multimedia and microcomputer graphics for digital media for over 20 years. He blends a creative background in publishing design, photography, film & video with expertise in the latest digital systems, software and distribution technologies. Production exposure across virtually all platforms gives him a seasoned outlook on dynamic media and animation, interactive content authoring & design, online community and strategic relationship development.

Paul was a founder of Arc Studios International and Light Fantastic Studios in New York City, with early interactive clients such as Agency.com, Bozell Worldwide, Caribiner/Jack Morton, IDT, Lowe Direct, McCann-Erickson, Poppe/Doubleclick, Prudential, Sony, Time-Warner, Viacom and Young & Rubicam.

Paul has a B.A. degree in Photography from the University of Colorado.


Advisory Board

Andrew S. Edson Investor and Public Relations

Andrew S. Edson, president, started the consultancy after serving as president and chief operating officer of Anreder and Company, a New York-based corporate and investor relations specialist, which he joined in early 1994.

Previously, he spent more than 15 years at Padilla Speer Beardsley Inc., a top 30 firm, as a senior vice president and managing partner. Mr. Edson was public affairs manager for Citicorp; assistant director of corporate public relations with The Anaconda Company; and held account positions with Ruder & Finn Inc. and Harshe-Rotman & Druck, Inc., two international public relations counseling firms. He began his career as a staff writer with the Memphis Press-Scimitar.

He holds a B.A. in history and government from Fairleigh Dickinson and an M.A. in history from Memphis. Accredited by the Public Relations Society of America, he is a member of the National Investor Relations Institute. 

John A. Sasso Business Development Strategy, Sales and Marketing

John Sasso is the President of Insight Consulting, an independent management-consulting firm in the Long Island, New York area. He specializes in assisting small to medium sized privately owned companies with their profit and growth plans.

John has extensive experience in developing business plans, marketing strategies, product development plans and arranging for the out-sourcing of operations and materials to low cost factories in Asia and Mexico.

During his more than 25 years as a top level executive, he succeeded in acquiring strategic companies, turning around troubled businesses, consolidating mergers and acquisitions, and leading a management buyout and initial public offering. His efforts consistently resulted in sales growth and profit improvement for the companies involved, whose sales range from $4M to $100M.

John has turned-around five troubled businesses, achieving an overall 43% increase in revenues and 20% profit improvement. Earlier he gained a technical background in software and systems development, followed by sales, sales management and marketing. He is a graduate of Hofstra University with a Bachelor of Science degree in Business and Economics.

 

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